See your work premiere at the BFI IMAX in London. Three winners also get a VIP trip for two people to a Formula E race with $4,000 of travel costs.
GEN4
Your film.
On the UK’s biggest cinema screen.
The
GEN4
revolution.
An invitation to make a short film about the new Formula E GEN4 car using Google AI tools.
Engineered for the big screen.
How It Works
Four simple steps to join the starting grid.
Register for free
This unlocks the Formula E GEN4 Asset Kit. Register now →
Explore the vault
Download visual assets for the all-new GEN4 car.
Make a film
Unleash your creativity with Google Cloud’s AI tools.
Upload the film
Submit your work via the Film Freeway website.
Timeline
Entries close — 26 September 2026, 23:59 BST
Finalists announced — Early October 2026
Premiere at BFI IMAX — 21 October 2026
Prizes
Every shortlisted film will be premiered at the BFI IMAX in London.
Finalists receive two tickets to this event. Travel is not included.
The category winners also get a free VIP trip to a Formula E race for two people.
This prize includes two Emotion Club (VIP) tickets and $4,000 in travel costs.
A
new
era
of
electric
performance.
The Categories
There are three different ways to enter.
Independent Creator Award
Creators who enter in their own name, either solo or as part of a team, using Google AI tools.
Agency Creator Award
Creative studios, production houses or agencies who enter as a business and use Google AI tools.
Flow Innovator Award
Technical crown for an end-to-end pipeline made with Google Flow. Open to independent or agency creators.
Basic Rules
Runtime of up to 60 seconds.
Elements from the GEN4 Asset Kit must be on screen for at least 4 seconds.
100% of the film to be generated with Google AI tools.
Key Questions
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No. It’s free for everyone.
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Anyone aged 18+ from almost anywhere in the world (see rules for exceptions). You can enter as an individual or as part of a team.
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Yes. You own the film as a creative work, but not any Formula E material (like the GEN4 Asset Kit) used within it. See the full rules for what you can and can't do with it after the Challenge. You also grant us a licence to exhibit and promote the film for three years. Your film will never be used to train AI models without your consent.
