Ready to race?
Here's how.
Creative Brief
We’re not asking for a polished race car promo. Your challenge is to take the GEN4 assets, which have barely been seen outside the paddock, and create something truly original.
That might be photorealistic sports-noir, high-concept sci-fi, or mixed-media animation. Breathe life into this monster of a machine in whichever style you like.
Show us something that belongs on the UK’s biggest cinema screen.
Entry Mechanics
All films must be created in 1080p resolution and landscape (16:9) aspect ratio.
Submit your film via the dedicated web page on Film Freeway.
Maximum runtime of 60 seconds, exclusive of end credits.
100% of video runtime generated with Google models (i.e. Gemini Omni or Veo 3.1) in your preferred software. You may also use the Google Flow AI Creative Studio.
Creation of reference still-images, audio, or post-production may use any tools.
Film must have elements from the GEN4 Asset Kit onscreen for 4 seconds.
Entries must include a simple description of all AI models used to make the film.
Timeline
Entries close — 30 September 2026, 23:59 BST
Finalists announced — Early October 2026
Premiere at BFI IMAX — 22 October 2026
Judging Criteria
Concept
How original and interesting is your film idea?
Craft
How well did you use Google AI tools to bring it to life?
Impact
Does the film leave an impression on the viewer?
Answering the Brief
Does the work actually answer the brief?
